Trustworthy Selling logo

What people are saying about Trustworthy Selling

"Trustworthy Selling is the only program I have experienced that puts ALL the critical skills and knowledge you need to build a successful practice and become a top producer in one place."

Tom Hajny, Cornerstone Financial Group

"Any agency that is thinking about adding Trustworthy Quick Start into their training program should look at this as "a must" option in their formula for success. Particularly for new advisor production and retention from day one."

Trustworthy Selling Overview


Trustworthy Selling is a blended learning sales effectiveness program developed by the Hoopis Performance Network and LIMRA International.

It is designed to equip financial professionals with the knowledge and skills to confidently move prospects and clients through the sales process.

Featured Content and Benefits


Trustworthy Selling will help your advisors:

  • Understand buyer psychology and mindset of today’s consumer
  • Adapt their unique selling style to make better connections with prospects
  • Increase the quantity and quality of their referrals through tools and language
  • Master the art & science of questioning through Collaborative Discovery
  • Move prospects to action through behavioral economics techniques
  • And much more!
Trustworthy Selling online

Trustworthy Selling counts toward your FSCP® designation!

The American College has approved Trustworthy Selling as an elective towards the Financial Services Certified Professional Designation.


Trustworthy Selling is Available in Three Editions:

Trustworthy Selling Quickstart

To get new advisors off to a fast start in the business to increase productivity & retention

Trustworthy Selling Quickstart

To engage experienced advisors to increase vertical growth and take their business to the next level

Trustworthy Selling Quickstart

For property & casualty agents wanting to pivot to the life insurance & financial services conversation

More than 5,000 financial representatives have grown their personal productivity after attending trustworthy selling

Productivity Growth Results

Increase Premiums… 20%

Expand Clients… 27%

Grow Policy Counts… 31%

Schedule a Private, Complimentary Demo

Schedule Demo

Learn More About Trustworthy Selling

Learn More

Attend Trustworthy Selling Preview Day

Attend Preview Day