LIMRA and LOMA MarketFacts: Driving Multi-Line Growth Through Better Dialogue
November 2026 – For decades, multi-line insurance organizations have built growth through a proven formula: competitive products, local relationships and operational excellence. While those fundamentals remain important, the marketplace has changed dramatically. Today, carriers and agencies face mounting pressure from commoditization, digital-first competitors, rising catastrophe-related costs and rapidly advancing artificial intelligence (AI). In this environment, sustainable growth will depend less on product availability and more on an organization's ability to help advisors create meaningful customer engagement.
This shift is elevating the importance of effective sales training from a tactical development initiative to a strategic business imperative.
