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Owner Advantus Marketing, Marketing Strategist Tiffany Markarian Owner Advantus Marketing, Marketing Strategist Tiffany Markarian and her firm, Advantus Marketing, are devoted to helping financial professionals advance their marketing and business momentum. She delivers 24 years of field marketing and business development expertise having personally coached hundreds of wealth advisors, broker / dealers, brokerage agencies and insurance firms in driving productivity, practice equity and overall growth. What her clients say Tiffany does for them is create a much needed level of change and accountability. The real benefit to you in working with Tiffany is the clarity and direction you gain in your business, your relationships with clients and a more powerful presence in your local marketplace. Tiffany speaks at numerous industry conferences throughout the year and has been a past speaker for GAMA, NAILBA, the Financial Planning Association of Massachusetts, LifeMark Partners, Inc., Guardian Life Insurance, NAIFA, Vanderbilt Securities, Inc., the Society of Underwriting Brokers and numerous regional firms and broker / dealers. She has been featured in Life & Health Advisor, NAILBA Perspectives, and the GAMA International Journal for her results in helping firms and advisors increase the equity value of their practice and strengthening and retaining client relationships. She is known for helping advisors and firms capture and retain opportunities amidst heightened competition and economic volatility. Her clientele is national in scope and crosses all aspects of the wealth advisory industry, including: financial advisors, BGAs, independent RIAs, broker / dealers, and insurance firms. She draws from her deep field experience as a Director of Marketing for Allmerica Financial, Senior Consultant at MetLife / New England Financial, and Director of Marketing for John Hancock / Signator Investors, Inc. She served as the Director of Business Development for a Massachusetts wealth advisory firm for seven years prior to forming Advantus Marketing. Tiffany and the Advantus Marketing team look forward to helping you advance your marketing and business momentum. Previous Speaker Go back to Speaker Network Next Speaker

President, Rockstar Consulting David Fisher President, Rockstar Consulting David J.P. Fisher (D. Fish) is a speaker, coach, and author. Building on 20 years of experience as an entrepreneur and sales professional, he’s helped thousands of financial professionals develop the strategies and execute the tactics to build their businesses. As the president of RockStar Consulting and Director of Training Content at Ajax Workforce Marketing, he works with individuals and organizations to create more effective networking, sales, and marketing skills – both in the real world and online. He lives next door to a beautiful cemetery in Evanston, IL that reminds him to appreciate every day. Previous Speaker Go back to Speaker Network Next Speaker

Financial Wellness Save or Pay Off Debt Calculator: Saving vs using the money you have in savings to pay down debt. Try Our Save or Pay Off Debt Calculator Having savings is important, especially when the savings are part of an emergency fund or a hedge against a loss of income. However, when you also have debt, in the form of an outstanding credit card balance or loan, you might want to consider whether you are better off using the money you have in savings to pay down debt. Back to Financial Calculators We Invite You To “Test Drive” Our Financial Wellness Content Today! Test Drive

Next Item Previous Item Go back to White Papers List When an agency or firm needs a new sales manager, top management’s logical first choice is often the star sales producer. Most top performers are excited about the promotion, and they don’t want to let their bosses down, so they take the job. They think it would-be career suicide to turn it down. That’s why many top salespeople end up taking a sales management role, even though they never really wanted to be a manager. They want to please others around them, and they want to help the company, but many are not prepared for the challenges and changes that lay ahead of them. Being Good in One Job Doesn’t Guarantee Success in Another Remember the classic “Peter Principle”? It was an observation that in any kind of hierarchy, people tend to rise to their “level of incompetence.” In other words, as people are promoted, they become progressively less effective because good performance in one job does not guarantee similar performance in another. Sales producers are conditioned to excel on their own, and they know what works for them as individuals. Teaching others how to have similar success is an entirely different skill. That’s why, once promoted to sales management, great salespeople often struggle to succeed in the new role. Tiger Woods isn’t known as a great golf coach, and you don’t see LeBron James conducting shoot-arounds. Their gift is in their own performance, and great coaches know that. Why Salespeople Often Fail at Management When we promote top sales producers into management, we lose their extraordinary sales production. And if they aren’t happy in the management role, we run the risk of losing their talent altogether if they leave the firm or agency. Without management training, new managers typically struggle to excel in the unfamiliar role. They might not enjoy leading others to succeed, and they might become impatient with producers who lack the talent they have. To compound this problem, their associates want strong leadership but might not be getting it, so they often leave the agency or firm, too. You can see why promoting your top producer into management without the proper preparation can be a costly mistake. Two Potential Solutions Here are your primary options. Choose the one that’s right for your organization: Conduct an external talent search for a sales manager with a successful track record of management success. Promote a top sales producer only if he or she has expressed a genuine interest in management and only after providing the person with management training. Before you do that, establish a process for evaluating sales management candidates, the same way you evaluate potential agents or advisors. Hold them to the same standards you would hold external candidates. This will help you avoid moving a producer into management just because you like him or her. Consider Hoopis Performance Network for Management Training One effective resource for training new or existing managers is HPN, an innovative virtual platform designed for financial leaders who are building a region, an agency or firm, a sales unit or a sales team. You can get access to hundreds of high-impact sessions for all levels of experience, divided into five distinct elements of success. These sessions are short and easily digestible, averaging less than 10 minutes. Your managers can access the video training anytime, anywhere, on their computers, smartphones or tablets. Think Twice Before Promoting Your Star Producer into Management

Free downloads of our Hoopis Performance Network advisor skill assessments and manager systems assessments. (PDF format). Advisor Skill Assessments The following are skills assessments based on the best practices of top advisors in financial services. The purpose is to have your advisors complete an assessment by reflecting on their own sales skills and the extent to which they are applying each best practice. Listening Skills Assessment Prospecting Skills Assessment Factfindings Skill Assessment Closing Skills Assessment Manager Systems Assessments The following are organizational systems assessments based on best practices of the top quartile firms in financial services. The purpose is to have your leadership team complete an assessment by reflecting on the firm’s existing systems and the extent to which the organization is applying each best practice. Recruiting & Selection Systems Assessment Training Systems Assessment Coaching & Development Systems Assessment Attracting Generation Next Assessment Your Top Line is Only as Good as Your Distribution I'm Ready to Build My Dream Team We have the proven programs you need to increase productivity and retention

Course Catalog Go Back to Main Catalog Page Close the Deal: Unleashing the Power of Persuasion Conquering the Fear: Building Referral Confidence Critical Questions, Critical Connections: The Art of Factfinding Prospecting Mastery: The Referral Riches Blueprint The Basics of Networking & Business Development Elevate Your Skills & Mindset Activity Management PRO Closing PRO Factfinding PRO Life Insurance PRO Networking PRO Prospecting PRO Sales Psychology PRO Social Media PRO Social Selling PRO Telephoning PRO HPN Pro Series Perspectives: Closing Perspectives: Factfinding Perspectives: Leadership - Coaching & Accountability Perspectives: Leadership - Diversity & Inclusion Perspectives: Leadership - Recruiting & Selection Perspectives: Leadership - Training & Development Perspectives: Marketing Perspectives: Motivation Perspectives: Practice Management Perspectives: Product Knowledge Perspectives: Prospecting Perspectives: Sales Psychology Perspectives: Telephoning Perspectives: The Power of Diversity in Our Industry Log in now to view this course Role Play Demonstrations for Advisors Intern Learning Path: New Advisor Learning Path: Career-Changer Learning Path: Future Leader Advisor Learning Path: High-Performance Advisor Learning Path: Intern Advisor Learning Path: Investment-Focused Advisor Learning Path: Life Insurance-Focused Advisor Learning Path: New Advisor Learning Path: Reigniting Advisor Learning Path: Relationship-Focused Advisor Learning Path: Tech-Forward Advisor Tailored Learning Paths Learning Paths (beta) Sales Skills Marketing Product Knowledge Practice Management Motivation Classroom Training Coaching Resources Menu Close Try It Free for 14 Days Get full access to the platform—risk-free. No credit card. No commitment. Just results. Start building your advisor bench today. Start Your FREE Trial

Contact us today to explore how we can assist you in increasing your productivity. We at Hoopis Performance Network look forward to hearing from you! Schedule a Demo Just drop us a line today to explore how we can assist you in increasing your productivity. We look forward to hearing from you! Hoopis Performance Network 790 Frontage Rd #300 Northfield, IL 60093 Phone: (847) 716-1800

Next Item Previous Item Go back to White Papers List Storytelling is a powerful tool that can help you close more sales, increase your revenues, and even recruit new agents or advisors. No matter what you are selling, whether it is insurance, investments, or your business, personal stories activate different areas of the brain that facts and figures don’t touch. People tend to make decisions based on their emotions, not their minds. If you are worried that you may not have any stories of your own to tell, you can use other stories from friends, family, and colleagues. Next time you speak with a prospect or client, or dig into recruitment efforts, incorporate a story into your discussion. Let’s take a closer look at the power of storytelling. Consider these examples: Example #1 Life insurance is designed to protect your family and other people who may depend on you for financial support. Life insurance will pay a death benefit to the beneficiary of the life insurance policy, such as your husband or wife or your children. Life insurance can now even help you to build wealth by using it as an investment vehicle. Let’s talk about whether or not it’s time for you to start looking at your life insurance options. Life insurance can be beneficial even if you have no dependents. Who is going to pay for your funeral expenses or pay your bills off if you happen to die earlier than expected? A new study shows that while 84 percent of Americans say that most people need life insurance, only 68 percent say they personally recognize their need for it and only 59 percent own it. The reason why so many people don’t like to think about life insurance is because they don’t want to think about their own mortality. Keep in mind that the younger and healthier you are, the less expensive it is. Example #2 I married Jason in 1994 when I was 22 years old. I had no idea that I’d be a widow by 26, or that I’d have a 9-month-old baby to take care of on my own. As soon as we became pregnant, Jason started talking about life insurance, but I was hesitant to commit. I was only 24 at the time, but Jason was adamant. The topic of life insurance was just plain scary. I was pregnant with our first child, and the last thing I wanted to think about was one of us dying. Jason passed away on a Tuesday in November, right before the holidays. The weekend before, we’d taken our 9-month-old to the beach for the first time. That Monday evening, our neighbors came over for dinner. Jason went to bed early because he had to work early. He was already asleep when I joined him later. The next morning, he left for work without me seeing him. Whether he kissed me goodbye while I slept, I’ll never know. My story is a reminder that once you have a family (no matter your age) life insurance is absolutely essential. I didn’t want to think about it at the time, but lucky for me, my husband had. The second example tugs on heartstrings that the first one can’t even touch, no matter how compelling the facts are. Here are some reasons why storytelling can more effectively persuade, convince, and sell for you: The Effectiveness Storytelling Is Scientifically Proven A data-filled presentation, like example #1, engages only two areas of a listener’s brain: The language comprehension (Wernicke’s Area) The language processing and comprehension (Broca’s Area) Stories, on the other hand, can trigger up to seven areas of the brain, making the listener actually experience the story as if it was happening to them. In addition to the ones listed above, stories can also activate the: Motor cortex Sensory cortex and cerebellum Olfactory cortex Auditory cortex Visual cortex These are the areas of the brain responsible for movement, touch, colors and shapes, scents, and sounds. Taking time to tell an exceptionally descriptive story can activate all of these areas of the brain, resulting in a truly impactful and motivating presentation. Stories Invoke Logic and Emotion Have you heard the phrase, “Facts tell; stories sell?” Here’s why. When you present facts and data to prospects, clients, and potential recruits, you appeal to their sense of logic. While logic is important, study after study proves that consumers make decisions based on their emotions. When you tell a story, you connect with your listener on an emotional level. Buying insurance and making investment decisions are a little different than splurging on a new outfit or jet skis. These are logical decisions and typically large purchases, so logical thinking is important to some degree. Facts can establish credibility and add professionalism to your pitch but activating emotions through storytelling will create a connection that will not only make your listener more engaged but may also build trust and rapport needed for a longterm business relationship. A mixture of facts and storytelling can transform your presentation into a powerful one. Storytelling Promotes Active Imagination When you tell a story, your listener imagines the story as if they were there. This can benefit you because without even asking, your listener will put themselves in the shoes of the people in that particular situation. They will subconsciously ask themselves how would they feel and what would they do. The story about the widow can make a husband or wife ask themselves, “What would we do if one of us passed away suddenly? Who would pay the bills or put our kids through college?” These questions will create an emotional and logical appeal to why the cheapest possible insurance policy might not be the right decision for their family. Storytelling Is Interactive One common struggle for new insurance agents and investment advisors is the tendency to talk “at a client,” instead of “with a client.” Storytelling gives you the opportunity to interact with your clients or potential recruits in a meaningful way. As you make them part of a discussion through stories and questions that engage them, you are truly interacting with them. When you elicit emotional responses to a story, your conversation becomes more organic and connected. Your clients might only give simple responses of shock, awe, and inspiration, but, a simple response is enough to demonstrate they are hanging on your every word and interacting with you. People Don’t Like Being Sold When people feel like they are being “sold to,” they tend to be more skeptical and less trusting. No one likes to be told what to do, especially in an aggressive or demeaning way. Aggressive selling can cause people to shut down and stop listening to your pitch. A strong salesperson will use other techniques that allow the listener to feel like they are in control of their decisions. Stories give you the opportunity to lead prospects, clients, and potential recruits to “obvious conclusions” through strong examples and clear and concise education. As a salesperson connects to the values that are most important to the listener, the listener will feel confident in doing business with you. Storytelling is an effective tool for this. Powerful Stories Promote Inspired Action Strong stories with vivid imagery will allow your listeners to imagine themselves in a similar situation and they will be inspired to take action. By taking the time to incorporate storytelling into your sales process, your ability to close the deal will become much easier. When your listeners feel inspired to act, they become more likely to act, whether in buying a policy, making an investment, or accepting an offer of employment. Our Brains are Wired for Storytelling A story, if broken down into the simplest form is a connection of cause and effect, which is how our brains work. We think in narratives all day long, whether we are thinking about buying groceries, a situation at work, or the future of our kids. We make up short stories in our heads for virtually every action and conversation, whether we see it or not. Whenever we hear a story, we want to relate it to one of our existing experiences. When we search for connecting experiences, we find connecting emotions such as pain, joy, or disgust to name a few. This is why we tend to understand concepts better when they have a metaphor attached. We automatically connect metaphors to things that happen to us. Everything in our brain looks for the cause and effect relationship in something we’ve previously experienced. When to Tell a Story Storytelling can be used in many ways. Effective salespeople will have a story ready for every stage of a sale – clarifying the product, overcoming objections, or answering questions. Some have found it effective in encouraging someone to sign up for auto-draft, longterm care, cancer plans, or even signing paperwork before leaving the office. While you may not feel that you have any stories to tell, ask around and you will find many stories. Here are some examples to get you started. Creating a Powerful Story An effective story will be relatable, present a conflict, provide a resolution, and include results. This can also be outlined as having a hero, a challenge, the change process, and a result. Let’s look at the steps in finding and developing your story into a powerful one. Step #1: Start collecting stories. This can be done in the Notes app on your cell phone or somewhere else that is convenient and easily accessible. Whenever you experience, hear, or think of a good story, write it down. Step #2: Categorize your stories. What is the “lesson” for each story? Create categories and keep them organized for easy retrieval. Step #3: Develop the best stories. Try to remember as many details as possible surrounding your story. If you can’t remember, make them up. You should be able to see, hear, and feel every aspect of the story. Step #4: Practice telling your stories. Practice makes perfect. Pay close attention to the most effective speed, pitch, and word choices. Delivering a Powerful Story Once you have a stockpile of stories, you need to deliver them effectively. Always: Get personal and connect with you audience Avoid clichés and complex language Be relatable Be descriptive In an examination of the most successful TED presenters, Nayomi Chibana shares these seven tips for delivering powerful stories: Immerse your audience in the story. A well told story is something that will stick in your audience’s mind for years to come. Choose your words intentionally, making sure that every word and image you present creates a clear mental picture of your story. Also, it clearly followed a golden rule of presentation-giving which is to use visuals that will supplement your story rather than repeat what has already been said. Another way to immerse the audience in your story is to provide sensory details that will allow them to actually see, hear, feel, and smell the different stimuli in your story world. Tell a personal story. Few things are as captivating as a personal story, especially those of triumph over extreme adversity. In his insightful book The Seven Basic Plots, author Christopher Booker finds that there are seven basic story plots that have universal appeal. These include the story of the hero defeating a monster, the rags to – riches tale, rebirth, the quest for a treasure, and the voyage of a hero who comes back a changed person, comedy, and tragedy. These plots are clearly seen in some of the most popular and moving presentations ever given. Create suspense. Those who love to watch movies or read books know that a good story always has to have a conflict and a plot. These two elements are what make a good presentation into a roller coaster ride that keeps an audience at the edge of their seats, asking themselves, “What will happen next?” There are several devices that can increase the level of suspense of your story. One way is to tell a story chronologically and build up to a climactic conclusion. Another way is to plop the audience right in the middle of action and then go backwards in time to reveal how all of this occurred. Bring characters to life. Characters are at the heart of any story. Their fortunes and misfortunes are what make people want to laugh, cry or rejoice. The most successful stories, I found, were those that created three-dimensional characters who were easy to identify and, at the same time, had an uncommon characteristic. In order to do this, you must provide enough detail to bring the character to life in the minds of those in the audience. Show. Don’t tell. Instead of telling your audience about a certain event in a story, try showing them by transporting them to a scene. Whenever you deliver a story, try scene-by-scene construction of events and use dialogue instead of narration. Build up to S.T.A.R. moment. Similar to a climax, a S.T.A.R. moment is a “Something They’ll Always Remember” event that is so dramatic that your audience will be talking about it weeks later. According to presentation expert Nancy Duarte in her book Resonate, this can come in the form of a dramatization, provocative images, or shocking statistics. End with a positive takeaway. After analyzing 200 of the best TED talks, presentation expert Akash Karia found that the most effective presentations not only had a conflict and a climax, but also a positive resolution. On the path to triumph, most characters in these stories received what he calls a “spark,” or a key piece of wisdom or advice that helped them overcome their obstacles and change for the better . If your story isn’t having the effect you were aiming for, cut it short and move on. Use your instincts to observe your listener and take cues to ensure you stay connected to their needs and interests. Another technique is getting your client to tell the story. Imagine you’re selling a disability income plan. Ask the client if they have any friends, peers or family members who have experienced a disability and let them tell the story. Telling a story can be even more persuasive than hearing one. An experienced salesman gets their client to do the talking. Conclusion Storytelling is a highly effective tool that anyone can use to elicit an emotional response in our listeners. It can illustrate best practices or persuade a hesitant buyer to make an important decision. Most of all, storytelling is a way to connect with your clients and create trust and rapport between you and others. The Power of Storytelling

Consulting and training firm, Grimes & Associates Bill Grimes Consulting and training firm, Grimes & Associates After injuries sidelined a promising career in major league baseball, Bill Grimes started his greatest venture – making a difference in how the world sells and serves people. As a partner of the award – winning consulting and training firm, Grimes &Associates, Inc. Bill’s expertise in assessment, selection, and retention is not abstract or theoretical, but practical and hands-on. Bill’s driving passion is to help sales organizations around the world maximize their potential by focusing on two critical areas: 1. Assessment/selection; and 2. training and development. Bill knows the Sales and Service industry inside out. A former insurance agent, Bill has experienced first hand the ups and downs of building a successful business. His genuine personal warmth and entrepreneurial experience keep him in demand as a coach, consultant, trainer, convention speaker, and assessment / selection specialist for many Fortune 500 companies. For over 25 years Bill has collaborated with behavioral psychologists and scientists, George Dudley and Shannon Goodson, and their pioneering research in the field of Call Reluctance®. In addition to writing the world’s definitive textbook on Call Reluctance® (Earning What You’re Worth? The Psychology of Sales Call Reluctance®) Dudley and Goodson are also the developers of SPQ*GOLD®, the one-of-a-kind, behavior based assessment of emotional barriers that keep people in contact-dependent careers from reaching their goals. Bill’s vast experience in this field has earned him a world-wide reputation. For thousands of people, in addition to George Dudley and Shannon Goodson, the name associated with Call Reluctance® and SPQ*GOLD® is “Bill Grimes”. Previous Speaker Go back to Speaker Network Next Speaker

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